SEO Migrations
Migrate platforms without migrating your revenue away
Replatforming, domain consolidation, mergers and redesigns are the single riskiest events in an organic program. We lead the SEO side end to end, so launch day is a non-event.
Why it matters
Most migration losses are preventable
A website migration changes URLs, templates, rendering, internal links and signals that took years to accumulate, often all at once. When it goes wrong, organic traffic can drop sharply and take months to recover, if it recovers at all.
The causes are remarkably consistent: incomplete redirect mapping, lost content and metadata, JavaScript rendering issues, broken internal linking, staging environments indexed by accident, and SEO brought in two weeks before launch.
We join early, at the platform selection and architecture stage, and stay through post-launch stabilization, with go/no-go criteria agreed with leadership in advance.
The cheapest time to protect a migration is before the first line of code is written.
What you get
Deliverables, not decks
Migration leadership is scoped per project, typically from $50,000 depending on site size and complexity.
- Migration risk assessment & revenue-at-risk modelWhat's at stake, by section and page type, so leadership can make informed trade-offs.
- Platform & architecture SEO requirementsRendering, URL structure, internal linking and template requirements for the new stack.
- Complete redirect mappingPage-level mapping validated against analytics, backlinks and crawl data.
- Pre-launch QA & go/no-goStaging crawls, rendering tests, benchmark comparisons and a signed-off launch checklist.
- Launch-day war roomReal-time monitoring of crawling, indexation, errors and rankings.
- Post-launch stabilization90-day monitoring and rapid remediation until performance is restored or exceeded.
How it runs
The engagement, phase by phase
Timelines flex with your scale and engineering capacity. The discipline doesn't.
Plan
Risk model, requirements, benchmarks and success criteria.
Validate
Staging QA, redirect mapping and rendering checks every sprint.
Execute
Go/no-go, cutover support and real-time monitoring.
Stabilize
Issue triage, recovery actions and executive reporting.
Honest fit
When this is not right for you
We turn down work that won't produce a return. Better you hear it now.
- Launch is next week and nothing has been plannedWe can still help limit damage, but we'll be clear about the risk.
- Small brochure sitesOur process is built for complex, high-value sites.
FAQ
Questions executives ask
When should SEO be involved in a migration?
At platform selection and information architecture design, months before launch. The most expensive mistakes are baked into decisions made early.
How long does traffic take to recover after a migration?
A well-executed migration may see minor fluctuations for a few weeks. Poorly executed ones can take months or never fully recover. Planning and QA are what make the difference.
Do you work with our development agency or platform vendor?
Yes. We work alongside internal teams, agencies and platform vendors, providing requirements, QA and sign-off.
Do you handle mergers and domain consolidations?
Yes: brand consolidation, ccTLD to subfolder moves, and post-acquisition integration of multiple sites.
Next step
Let's talk about what organic search should be worth to you.
A confidential 45-minute conversation with a senior partner. No pitch deck, no junior sales rep. You'll leave with a clear view of your organic upside, your biggest risks, and whether we're the right fit.