AI Search · Generative Engine Optimization
When buyers ask AI, be the answer
Discovery is moving from ten blue links to synthesized answers. We help enterprises measure, protect and grow their visibility in ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google's AI Overviews and AI Mode.
Why it matters
AI search changes who gets the click, and who gets considered at all
AI Overviews and conversational assistants answer more questions directly on the results page, which can reduce clicks to websites for informational queries. At the same time, assistants increasingly shape shortlists: "best enterprise payroll software," "which marketplace should I sell on," "top private banks for founders."
For leadership, this raises two questions: how much of our organic traffic is exposed to AI answers, and are we being recommended when it matters?
Generative engine optimization (GEO) builds on strong SEO, because AI systems retrieve and cite pages that already rank and sources they trust. It adds a focus on entity clarity, citable original information, structured data, and your brand's presence across the third-party sources models rely on.
Your brand is now described to customers by models you don't control. You can still influence what they say.
What you get
Deliverables, not decks
Available standalone from $15,000/month or as part of an enterprise program.
- AI exposure analysisWhich of your queries, pages and revenue are affected by AI Overviews and assistant answers.
- Share-of-answer baselineYour brand's mention, citation and recommendation rate versus competitors across priority prompts and models.
- Entity & knowledge graph optimizationConsistent, structured facts about your company, products and people across the web.
- Citable content & data strategyOriginal research, data and expert content designed to be referenced.
- Third-party presence planReviews, listings, publications and communities that models draw on.
- AI visibility reportingMonthly tracking of share of answer, sentiment, citations and AI referral traffic.
How it runs
The engagement, phase by phase
Timelines flex with your scale and engineering capacity. The discipline doesn't.
Baseline
Prompt set design, multi-model measurement, competitor benchmarking.
Diagnose
Gaps in entity data, content, crawl access and third-party sources.
Improve
Structured data, content and data assets, digital PR and source building.
Monitor
Model-by-model tracking as AI search products evolve.
Honest fit
When this is not right for you
We turn down work that won't produce a return. Better you hear it now.
- You want guaranteed placement in ChatGPTNo one can guarantee AI outputs. We measure share and improve the drivers.
- Your core SEO is brokenFix crawlability and authority first; GEO amplifies strong foundations.
FAQ
Questions executives ask
What is generative engine optimization (GEO)?
GEO is the practice of improving how often and how favorably a brand is mentioned, cited and recommended in AI-generated answers from systems like ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews.
Is GEO different from SEO?
It extends SEO. AI systems lean on content that ranks well and on trusted third-party sources, so strong SEO is the foundation. GEO adds entity optimization, citable original information, and measurement of share of answer across models.
How do you measure AI search visibility?
We run a statistically meaningful set of buyer-intent prompts across major models on a recurring schedule, recording mentions, citations, rank within answers and sentiment versus competitors, alongside AI referral traffic in analytics.
Should we block AI crawlers?
It's a business decision with trade-offs between content licensing, protection and visibility. We help you make it deliberately, by crawler and by section of your site, rather than by default.
Next step
Let's talk about what organic search should be worth to you.
A confidential 45-minute conversation with a senior partner. No pitch deck, no junior sales rep. You'll leave with a clear view of your organic upside, your biggest risks, and whether we're the right fit.